Last updated: 26 May 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work efficiently, enhance user experience, and provide information to website owners.
Similar technologies include web beacons (tiny images that track page visits), pixels (tracking codes used in advertising), and local storage (data stored in your browser). This policy covers all such technologies collectively referred to as "cookies".
2. Why We Use Cookies
We use cookies to:
- Ensure our website functions correctly and securely.
- Remember your preferences and settings between visits.
- Understand how visitors use our website (traffic analysis, popular pages).
- Measure the effectiveness of our marketing campaigns.
- Personalise content and provide a better user experience.
- Detect and prevent fraud and security incidents.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are required for our website to function and cannot be switched off. They include cookies that:
- Maintain your session as you navigate our site.
- Remember items you've entered in forms.
- Support security features to protect you and the site.
3.2 Performance & Analytics Cookies
We use Google Analytics to understand how visitors interact with our website. This service uses cookies to collect information such as:
- Number of visitors and sessions.
- Pages viewed and time spent on each page.
- Bounce rates and traffic sources.
All data collected is aggregated and anonymised — we cannot identify individual users from this data. You can opt out via Google Analytics Opt-out.
3.3 Functional Cookies
These cookies enable enhanced features and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these, some features may not function as intended.
3.4 Marketing & Advertising Cookies
These cookies may be set through our site by advertising partners to build a profile of your interests and show you relevant ads on other sites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.
4. Third-Party Cookies
Some cookies on our website are set by trusted third-party services. These may include:
- Google Analytics — website analytics (Google LLC)
- Google Ads / Google Tag Manager — advertising and conversion tracking
- Meta Pixel (Facebook) — social media advertising
- LinkedIn Insight Tag — B2B advertising and analytics
- Hotjar (if enabled) — heatmaps and session recordings
Each third party operates under its own privacy policy. We encourage you to review their policies for further information on how they use your data.
5. Cookie Duration
Cookies are either session cookies or persistent cookies:
- Session cookies are temporary and are deleted when you close your browser. They are used for things like maintaining your login state during a visit.
- Persistent cookies remain on your device for a set period (from days to years) or until you delete them manually. They are used to remember your preferences on return visits.
6. Managing & Disabling Cookies
You have the right to decide whether to accept or reject non-essential cookies. You can exercise your cookie preferences in the following ways:
6.1 Browser Settings
Most browsers allow you to view, manage, delete, and block cookies. Instructions for common browsers:
Please note that disabling certain cookies may affect the functionality of our website.
6.2 Opt-Out Tools
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Interest-based ads: Your Online Choices (EU) or Digital Advertising Alliance (US)
7. Your Consent
When you first visit our website, you may be presented with a cookie banner asking for your consent to use non-essential cookies. You can:
- Accept all cookies — to enable all categories.
- Reject non-essential cookies — only strictly necessary cookies will be used.
- Customise preferences — choose which categories to enable.
You can update your cookie preferences at any time by contacting us at consult@themindroot.com.
8. Policy Updates
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. The "Last updated" date at the top of this page indicates when it was last revised. We encourage you to review this policy periodically.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
See also our Privacy Policy and Terms & Conditions.